Our strategy in action

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Examples of how we are putting our strategy – more upstream, profitable downstream – into practice.

Examples of how we are putting our strategy into practice - world map

View the html overview of our strategy in action.

Services
Audi R10 racing car, winner of the Le Mans 2006 endurance race. (picture)

Working with car makers

Advanced fuels and engines need to be developed together. We are working with vehicle manufacturers on advanced fuels for the next generation of cleaner, more efficient engines. In June 2006, an Audi R10 car powered by a special blend of Shell GTL and diesel based on Shell V-Power technology won the Le Mans 24 Hours, one of the world’s toughest endurance races.

3D seismic work at the EPICentre in Rijswijk, The Netherlands (picture)

Technology

We have stepped up our search for new technologies to provide more energy, secure energy and cleaner energy. In 2006, our investment in research and development, including field tests and involvement in third-party technologies, increased to $1.2 billion. We recruited over 3,000 technical professionals and opened a major new Technology Centre in Bangalore, India.

V-Power fuel tanker pulling out of a retail station, Houston, USA (picture)

Low-sulphur transport fuel

We were one of the first companies to produce “zero” sulphur diesel on a commercial scale. These cleaner fuels let car manufacturers introduce engines and exhaust systems that reduce local emissions and improve efficiency.

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